Message  
  Message from Vice Chancellor  
 


Indian agriculture is on the move towards commercialization. Agriculture which provides livelihood to 70 per cent of our population is still the backbone of our economy. Our food security, nutrition security and growth of the industrial sector are closely linked to the performance of the agricultural sector. Agriculture also provides the critical inputs required by many industries.

The green revolution of the 1960’s leveraged hybrid seeds, advanced production technology and chemical fertilizers and pesticides had the saluting effect of making India self-sufficient in food production. However, the whole thrust of the strategy was on production and productivity enhancement with no effort to migrate agriculture into agri-business. But today, in the wake of globalization and sweeping economic liberalization, India is all set for the second green revolution targeted to make Indian agriculture globally competitive. The thrust of the new strategy is to enhance the income of the farmers through efficient value chain management (value addition, packaging, branding and organized retailing) of agricultural commodities.

Food processing, agro processing, production of agricultural inputs (planting materials, fertilizers, farm equipment and machinery), domestic and global trade in agri-products, management of agricultural credit institutions, management of warehouses and cold chain, agriculture policy formulation, futures market in agri-commodities, organized retailing, management of market intelligence and information services, agro services, etc. are some matured and emerging sectors of agri-business.

These sectors are attracting substantial foreign and domestic direct investment. Consequently the emerging agri-business sector is on the search for any army of professionally bred agri-business managers to manage the various elements of the value chain system.

Having sensed the potential of the agri-business sector to generate number of lucarative managerial portfolios, several leading public and private educational institutions are on the bee-line to start management education programmes specializing in agri-business. Unlike the traditional management courses, the opportunities and facilities for pursuing agri-business management courses are limited even at the national level. The MBA in agri-business management offered by the Kerala Agricultural University is uniquely positioned in this back drop.

Based on a curriculam vetted by domain experts, the course churns out a new breed of managers capable of owning and operating agri-business enterprises of global scale and standards. We are confident that the MBA programme offered by College of Co-Operation, Banking and Management, an ICAR accredited institution of Kerala Agricultural University, will meet the high standards and protocols of the agri-business sector of the country.

 
     
 
    (Signature)
    Dr.P. Rajendran.